3 QUESTIONS TO HUGO BRIAND, BLOCKCHAIN LEAD AT EKINO (HAVAS GROUP)
They are our clients, our friends, our employees, good contacts or just people we met in the crypto-community. They have new vision, they are running great projects, they are developing new services or they just want to share their story. Havas Blockchain interview key people of the blockchain ecosystem.
You have read it today in the press : Havas Group continues to develop Havas Blockchain with ekino, helping companies implement turnkey blockchain projects. So we are today with Hugo Briand, Blockchain Lead at ekino (part of Havas Group).
Can you present the new offer of ekino regarding Blockchain technologies?
We have built this offer to answer a pressing demand from our clients: how to position themselves regarding blockchain technologies? Our offer aims to answer to this question by following a three-steps process. First, we offer technological and strategic consulting to identify the impacts of blockchain technologies to our clients businesses and potential new business models. Once we have selected some ideas, we offer to prototype them while measuring costs through a test and learn approach. This is important as the technological ecosystem is vast and moving fast. We need to clearly validate the concept against the business process and with the technology used before going through the next step, which is industrializing the project. This last step is where we can leverage our expertise in digital transformation and delivering quality, and apply it to blockchain projects, integrating them within the company’s requirements.
Who are your first customers?
We are proud to be working with the Prisma Media group in a joined experimentation by testing an internal HR token. This aims at democratizing the usage of cryptocurrencies among Prisma’s employees, and identifying user experience drawbacks that may arise.
User experience is one of the major problematics in cryptocurrencies democratization at the moment, and our UX and Service Designers are ready to tackle this issue.
How do you decide which technology to use for a project?
First we must ask the question whether a blockchain technology is really needed for a project. We have recently published a post explaining some of the key questions to ask to answer this interrogation.
If we don’t need a blockchain technology, we are perfectly able to answer the use case using standard digital solutions as we have been doing for several years now. A lot of the issues we’ve been faced with regarding blockchain projects are really more related to digital transformation.