They are our clients, our friends, good contacts or just people we met in the crypto-community. They have a new vision, they are running great projects, they are developing new services or they just want to share their story. Havas Blockchain is interviewing key people of the blockchain ecosystem.

We are today with Alix Besnier, co-founder of CryptoCorals :

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1. Can you present your project?

CryptoCorals is a positive impact game, using blockchain technology, to save coral reefs!

This is a quite unknown fact: more than 850 million humans depend on coral reefs. Local communities rely on fisheries and tourism for their livelihoods. And that’s not all: more than 25% of all marine biodiversity depend on corals for nutrients, but also for shelter and habitat. However, corals are in great danger and could go extinct by 2050 if nothing is done.

This is why we decided to support coral reefs restoration in an innovative way, providing fundings and awareness for this cause.
The idea is simple: each player adopts a virtual coral, called CryptoCoral, which sponsors the plantation of one real coral.

We are building a completely new and transparent way of giving for causes that matter.

The vision behind CryptoCorals is to create an economy with positive externalities to serve causes that matter.

In the current economy, Corals are not valued, financially speaking, whereas they are key to our world in a lot of different ways.

With the recent rise of ICOs, new economic models based on assets which were not valued until then (virtual kitties for example ;)) have emerged.

We want to leverage this value creation ex-nihilo to give back to corals the economic value they deserve.

We decided to associate a crypto-asset to each donation, a CryptoCoral, which would then evolve on a gamified platform, and could eventually be sold.

This way, people will be able to have a positive impact while possibly being rewarded for their positive action.

Because the CryptoCorals are part of a game and unique, we decided to create a non-fungible token (NFT) to ensure their uniqueness.

2. What is a non-fungible token?

“Non-fungible” means that each token is unique and cannot be exchanged for another one.
On the opposite, the value of a fungible token is the same for all tokens, and the token itself has no importance. A very simple comparison is money. One dollar is the same as another dollar. Dollars are fungible goods.

3. What are your plans for development?

We have a very ambitious objective: plant 1 million corals by 2020.

Until now, only 200 000 corals have been planted in the entire world.

To reach this goal and have as much impact as possible, we plan to give access to the game as soon as possible.

A first version of the product will be released in March 2019, allowing people to buy their CryptoCorals, leading to the creation of a token on the blockchain.

The next version will then allow the payment in cryptocurrencies and let the players execute all their actions on the blockchain.

On the long term, we want to involve not only individuals but also corporations in this adventure to have the biggest impact, because corals are running out of time.

If you want to know more about CryptoCorals:

Website: [](

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Or contact us directly at!

International & global solution for your #ICOs & #blockchain projects @HavasGroup #AMO #Fintech

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