They are our clients, our friends, good contacts or just people we met in the crypto-community. They have a new vision, they are running great projects, they are developing new services or they just want to share their story. Havas Blockchain is interviewing key people of the blockchain ecosystem.

We are today with Emmanuel Delerm, Blockchain project leader at Carrefour :

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  1. Why did Carrefour launch the first European food Blockchain?

A food Blockchain allows us to highlight all the work we’re doing with the producers and show to the consumer their expertise and how they invest themselves into their production.

Moreover, the Blockchain brings to the consumer a certainty regarding the product claims (GMO free, antibiotics free, the origin of the product…). Thanks to this Blockchain, we can share with our consumers all information we have and ensure true traceability of the product.

2. How is it working?

Blockchain is a digital and distributed database which cannot be falsified; All event-related data produced by all stakeholders are thus recorded step-by-step in an immutable way.
Each actor of the chain is entering into the platform raw data regarding its activity. For example, the farm cooperative provides information about the product like the food it was given to animal products or the harvest date for fruits and vegetables.

3. What is your latest news dealing with Blockchain technology?

Nestlé and Carrefour have announced last Monday that they are giving consumers the ability to access information from the first Blockchain on a national brand in Europe. This partnership is based on the shared values of each company to bring consumers greater transparency in the food sector. Beyond the innovative technology applied to this first Blockchain on a national brand, the project was managed in a totally new way, because, for the first time in Europe, a distributor and a world-famous manufacturer have worked together on its implementation.

Moreover, Carrefour is continuing with its roll-out of blockchain technology and has today in France several products with it like the chicken from Auvergne, tomatoes, eggs or fresh micro-filtered raw milk.

4. What is your view on the future of Blockchain technologies?

We think it’s very important to give access to our consumers about the history of our products and give them more transparency. That’s why we want to have the Blockchain on all our Quality Lines Products by the end of 2022.

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