They are our clients, our friends, good contacts or just people we met in the crypto-community. They want to share their vision, they are developing new services or they just want to share their story. Havas Blockchain is interviewing key people of the blockchain ecosystem without taking any judgement. Do you want to be next ?

And today, we are with Laurent Leloup founder of Chaineum :

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  1. Why did you decide to launch Chaineum?

Chaineum has been founded in 2015 in order to fill up a gap in the understanding of the blockchain technology by the general public. After a couple of years of works and knowledge-sharing, I have been working as Lead Advisor in one of the first and oversubscribed French ICO.

Seeing the tremendous opportunity this technology would bring to society, Chaineum decided to offer an advisory accompaniment to international startups and already established companies and to work towards the building of the French blockchain ecosystem. With actions such as the first European best practices charter (ICO Charter) created in September 2017, Chaineum aims at being at the forefront of the regulation in the industry by always imposing strict self-regulation.

2. Who are your targeted clients and why?

We are targeting serious companies looking to use blockchain and to fundraise in a totally innovative and compliant way. We believe that entrepreneurs have been restricted for too long from an easier and more cost-effective way to raise capital and develop their activities.

By bringing together a large range of expertise in corporate finance, technology, and regulatory fields with our partners, we ensure that the entrepreneurs are the best prepared to find the resources they need to go to the next level.

3. What is your vision of the STO market?

For us, the STO market is a natural maturation of the entire blockchain and crypto industry. Indeed, we all have in mind the crazy ICO times where it was easy to raise a couple of millions with only an idea. Although, this revolutionary usage of the blockchain brought a lot of concerns and deceptions for entrepreneurs and investors around the world.

Because investors did not have any counterparts in the companies they were investing in, most of them have seen how powerless they were when things were going bad. With STOs, it’s a whole new world as investors actually have real and tangible assets that are issued in compliance with security laws. Therefore, the investment opportunities become way safer as investors know they have rights if anything goes bad.

Another point that makes us see the bright future of STO is that in contrary with the ICOs, the company actually do not need to use blockchain in their core business in order for the token to have value. Therefore, this kind of tokenization can apply to any kind of real-world asset, and we are here to make it happen.

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